Sunday, August 16, 2009

The Most Effective Sales Lead Strategy

If you've been considering using an auto insurance lead service, you've likely been busy doing your research, looking at all the auto insurance lead services on the internet, compiling information, and trying to decide just which service has the best plan of attack. You find the service that's right for you sign up and the leads begin arriving. But what is the most effective sales lead strategy? How do your turn these leads into sales? Glad you asked!

Snooze you loose - we've all heard the saying and nothing could be truer here. Those targeted potential leads are looking for insurance now, so the sooner you can respond to them the better your chances are of turning that lead into a sale.

If you leave that lead sitting in your email for just one day almost always you will loose that potential customer. People use the internet because it's convenient and they want to save time, so if you aren't responding to them someone else is and that's who is going to get the sale. So remember respond in less than 24 hours.

Always have the answer. When someone has asked for an auto insurance quote they expect you to have all the information they need on the specific auto insurance coverage they are looking for. It's important that you don't just have one option for them but rather present them with several different choices so they have options. And if you need to make a change to the coverage you must be ready to change that quote right away. That means when you contact that potential customer you need to be at your insurance software so that you can plug in the information and get the answer right away.

People want to know that they are dealing with an insurance agent that knows their business and is professional and quick. If you have to get back to them they'll loose interest, become unsure, and go somewhere else.

Be the best you can be. That means in order to be competitive you must have the best customer service, the best insurance, the best rates, and the best website. You already know that the auto insurance industry is highly competitive so you must be doing something that makes you stand out from the rest.

Choose The Right Insurance Lead Service. You already know from your research that all auto insurance lead companies aren't created equal. We've already discussed how important it is for you to reply to the lead quickly, but it's just as important for you to get the lead quickly, so you need to make sure the company you choose can deliver. For example, InsuranceLeadZ.com offers real time leads within minutes of receiving them and thanks to their state of the art technology they provide the most information of any company, and that information has been verified to be legitimate when you get it.

Convert Leads To Sales. The most effective sales strategy isn't that difficult. When you follow these simple steps you will be able to turn those leads into sales, and that means you have a healthy business. So what are you waiting for? If you haven't already signed up your auto insurance leads service it's time you did!

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